How much scope to make a career in Political communication?

Answer 1

The scope of political communication is tremendous. It offers an excellent opportunity to communication scholars having a background in social sciences and humanities along with communication to study how governments in transitional societies can best manage the political communication activities and tools to facilitate political modernization.

A well planned political communication effort involves people and empowers people to take rational and informed policy decisions through appropriate knowledge, inculcates necessary skills and optimism, facilitates and stimulates pertinent action through changed mindsets and modified behaviors.

In a country like India, where major part of the population still live in villages, and constraints like illiteracy and poverty still pose as a barrier to development, we need a number of communication channels to reach these masses that should be aware and be able to promote political developments in the form of good governance at individual and societal level.